ezyCRM Logo
Back to Leads Directory

Lead Automation & Assignment Rules

Configure automatic lead routing, follow-up reminder triggers & scoring algorithms.

1. Automatic Lead Assignment

Active Routing Example:

• New incoming leads are assigned sequentially to active agents (John, Sara, Richard).

2. Follow-up & Reminder Triggers

Auto Welcome Email

Send introductory email upon lead creation

Auto WhatsApp Alert

Notify assigned sales agent via WhatsApp

3. Lead Scoring Rules Engine

Website Demo Request

Hot Trigger
+20 pts

Price / Quote Request

Interest Trigger
+10 pts

Website Page Visit

Behavior
+5 pts

Email Opened

Engagement
+3 pts

No Response in 14 Days

Inactivity Penalty
-5 pts